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We can help you uncover your brand’s strengths and weaknesses - find out what’s working and what isn’t. We will measure your brand’s performance against its competitors and discover what’s holding it back. Tracking brand awareness, recall, attitudes and perceptions will give you the insights you need to develop your brand strategy and improve your overall brand health.
A comprehensive market analysis study can offer invaluable insights into the behaviour, preferences, and trends which shape your target audience. Through rigorous analysis, we can identify untapped opportunities, assess market demand, and pinpoint potential challenges. Whether you're launching a new product, refining your marketing approach, or seeking to understand emerging trends, partnering with Dubit Research can provide you with the actionable insights needed to drive decision making in the competitive landscape of the youth market.
With Dubit’s understanding of the different needs, preferences, and behaviours of children and families, we can play a pivotal role in helping a company develop a new product tailored to this demographic. By gathering insights directly from the target audience, we can identify the features and attributes that resonate most with young consumers, ultimately increasing success in the market.
Content testing is a crucial step in the development of new or existing TV shows, video, and digital content for kids and young people, ensuring that it resonates effectively with its target audience. In conducting content testing with children and families, Dubit will gather valuable feedback on various aspects such as storyline, characters, pacing, humour, and fun or educational value. This feedback helps in refining the content to align with the preferences, interests, and developmental stages of the intended audience. Moreover, Dubit can identify any potential issues or concerns early on, enabling creators to make necessary adjustments to enhance engagement and overall viewer satisfaction.
At Dubit, we specialise in concept testing by engaging children, families, and young people through interactive activities, co-creation groups, and depth interviews. By presenting new ideas or concepts, and observing their reactions, we gather invaluable insights into their preferences and understanding. Their feedback allows us to provide clients with detailed recommendations for refining their concepts to better resonate with young audiences and their families. Furthermore, our expertise ensures that your launch strategy and marketing campaigns are finely tuned to meet the needs and desires of your target demographic.
User testing is indispensable in the development of apps, games, or digital experiences tailored for kids and families, ensuring that they deliver optimal engagement and usability.
Unlike most research companies, we have 25 yearss experience in developing #1 apps around the world, and through engaging with children and families in user testing sessions, Dubit’s researchers can gain valuable insights into how your target audience interacts with the product. This feedback helps in refining the user interface, game mechanics, and overall experience to better suit the needs and preferences of young users and their caregivers.
Moreover, user testing allows Dubit to identify any potential issues, such as confusing navigation or inappropriate content, enabling developers to make necessary adjustments before launching the product to market. Ultimately, user testing plays a crucial role in creating digital experiences that are enjoyable, safe, and enriching for kids and families alike. It's how Dubit has become a world leader in kids digital entertainment.
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