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Dubit Research is a full service kids and youth consultancy, established in 1999. We work across all sectors and disciplines, providing research, strategy, and digital services to some of the biggest kids’ brands and startups.
Through extensive surveys with thousands of kids and insightful conversations with hundreds of families, we can help you to connect with the current and next generation.
Dubit’s team of researchers and analysts are experts in the kids and family field. Combining our wealth of experience with innovative and emerging methodologies, we can deliver powerful insights to help our customers make informed decisions in the ever-evolving youth market.
Dubit is both in touch with what kids are doing now and how trends influence their futures.
Dubit operates the largest global kids media and tech tracker. Dubit Trends surveys 16,000 families around the world every year, and is designed to give you regular audience and market snapshots, tracked over time to help predict what’s going to happen next.
We have collected over 40,000 data points across hundreds of thousands of kids, giving you lines, not dots, with trending data since 2015.
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Dubit’s unique and award-winning Clickroom is an innovative research tool for conducting focus groups and depth interviews online. The Clickroom is an interactive 3D focus group room that is both engaging and enjoyable for participants.
Participants are represented in the virtual focus group as a customisable avatar. They can watch video, review stimulus, or simply respond to the moderator’s questions.
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Dubit has a purpose built mobile PlayLab for testing with our team of kids’ experts. We designed the PlayLab to be portable - we can undertake content testing, user testing, and product testing anywhere in the world.
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